Queens is founded and led by Rose Raflores, a young woman who wants to provide an alternative perspective to independent culture through fashion. "I want to offer the ladies in Vancouver a different style where you can be bold, wear lots of gold, and rock a men's tee with a twist of femininity.", says Raflores on announcing the launch of her first boutique.

Influenced by urban lifestyle rooted in music, fashion, art, and good people, Queens specializes in its own private label line, one-of-a-kind tees, and is the exclusive Canadian stockist for Cubannie Links and Sistargirl accessories.

In addition to women's apparel and accessories, Queens provides nail design beyond the basic one- colour or French mani, offering incomparable nail art for those who desire a creative and unique paint job.

With a mission to "Crown the Queens", Vancouver's women officially have a throne to sit in.